Complaints, Reviews, Common Sense with Carrie Jeske I’m amazed at how many people believe complaints, reviews or complements they read online. It’s marketing, you know? Remember when people used to think what they read in newspapers and magazines and saw […]
Product Competition In today’s world, there is so much competition for the consumer dollar. People have many choices about where and how to spend their money. Getting them to put it on an inventor product takes marketing skill and […]
ASOTV Licensing Today (about 3 years ago) was an interesting day in ASOTV licensing. Those of you who know me realize my heart is the educate and inspire inventors to create great new products that can be licensed into the […]
Question? How does the Intellectual Property remain mine from the time I submitted to the time that it is made public and needs IP protection? Short Answer? Use non-disclosure agreements (NDA’s), term sheets and modification/improvements clauses in contracts. Pick […]
Crowd Funding Success Congratulations. Your crowd funding campaign succeeded. Take a few minutes to enjoy your success, then WATCH OUT and BE SMART. You’re on the public domain with a product people seem to like so remember competitors, […]
So many inventors spend hours of time, money and energy worrying about the wrong things. I’m talking about Manufacturing, Warehousing and Order Fulfillment. To launch a new product successfully these things are important. However, they are not the […]
Who’s Who Inventor Zoo? This is a great time for innovation so capitalize on the trends and invent smart. There is much opportunity for independent inventors from TV shows to invention contests and more. The main concern for inventors, is […]
DRTV Licensing Step One – Carrie Jeske As Seen On TV (ASOTV) The fastest, least expensive way an inventor can make money on an idea. The royalties paid are huge, the product development cycle fast and the life cycle short. So […]
Inventors Wanted Inventors Wanted for tv shows, reality gigs, trade shows, crowdfunding and more. There’s always someone calling your name. The question is… whom will you follow. More importantly, how much will you pay? Guarding your cash and managing […]
Understanding the licensing agreement is critical to an inventor. I’ve sat on both sides of the table now and have a pretty good idea what makes a fair licensing agreement. Here’s what I’ve learned. Work and Play Well With Others […]