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Demo Video Pitch Tips

Carrie Jeske — Wed, 11 May 2022 23:11:00 +0000

Demo Video Pitch Tips

Getting the demo video right is more important than ever. Every inventor needs to be skilled at VIDEO EDITING and PROTOTYPE MAKING.

In “As Seen On TV” category of DRTV, we often use the inventors original video for the initial survey phase of testing. With smartphone technology and video editing so accessible, learning to make a demo video is a basic skill every inventor needs to have.

“A Picture Is Worth A Thousand Words but a Demo Video Is Worth a Million Dollars.”

Carrie Jeske

I’ve included a script writing template at the end of this blog.

Making The Demo Video

Decide Audience based on Prototype Quality? Are you pitching to our team or our you pitching to potential customers? If you prototype looks good, pitch as you would to real customers. If not, you’ll need to pitch to our group and focus heavily on the problem you’re solving
Keep It Short. 60 seconds or less is idea for our survey test phase. Visual Demo works best. If you go to 2-min scripts are no more than 300 words with Product Problem/Solution repeating so use most compelling language
What’s Your Problem? ASOTV products have a clearly understood PROBLEM / SOLUTION pitch. Often problems are shown in B/W for dramatic effect. While that level of production is not necessary for the initial demo video, showing and telling the PROBLEM/SOLUTION is.
The Product is the Star – Show close ups of the product more than your own self so we can see what we’re buying. Show or explain examples of the Features of your product providing Benefits to the consumer. Add a Wow Factor.
Editing & Voice Over. If you can shoot the visual then do a voice over of the whole video, that tends to get more responses from consumers. If not and you need to pitch in a one take smartphone format, then speak clearly and show close ups of the actual product more than your own self.
“WOW” Factor. Outrageous Demos & Amazing Visuals, Unique Materials. Flashlights strong enough to be ran over by a Mac truck. Tape that can reseal boat bottom cutouts. Magic materials that have amazing & unique benefits. These are the secrets of As Seen On TV. Get creative with it, when appropriate.

Product Names. The product name will be tested at the end of the process but creativity up front is important. Names that Explain Function are best. Two Consonant names tend to roll better such a Magic Mesh, Windshield Wonder, Jupiter Jack.

Hosting or Posting the Demo Video

Do not send a large video file to licensee’s. Companies don’t want their email systems bogged down by large files. Instead, host the video on the cloud. There are many options from Dropbox, Google Drive to YouTube Unlisted. Learn to upload your demo video then COPY the link and PASTE it into your email.

Submitting Your Demo Video

Always put the PRODUCT NAME in the Subject line so feedback can be easily tracked or searched.
Include a simple link to the demo video or attach a pdf sell sheet along with a SHORT note.

EXAMPLE EMAIL: Dear George, please take a quick look at this new “patented” product and let me know if you company is interested in discussing licensing or acquisition.

ADD LINK to “Unlisted” YouTube Video

Any feedback you have regarding your interest or experience with these kinds of products is appreciated.

I look forward to your response.

DO NOT SEND DUPLICATE EMAILS & WEBSITE SUBMISSIONS.

DO NOT SEND MANY EMAILS ABOUT THE SAME PRODUCT.

DO ALSO SUBMIT ONLINE IF THEY OFFER THE OPTION.

Waiting For A Response

See another blog about this topic. It’s important!

Pitch Demo Video Script Template

Production Notes:

Time Voice Over Audio Portion so the entire spot is no more than 2 minutes and preferably 1 minute with a 30 second action demo edit scene available for social networking interest.

VIDEO	AUDIO
Scene 1 CU Smudged pair of sunglasses	Male VO: Are sunglass smudges
Scene 2 CU-Sunglasses with water drops on them	or water drops slowing down your fun?
Scene 3 Med. Woman playing tennis misses hit, as she strains to see through a lens smudge Med. Man running stops to clean water off of lenses	Sunglasses are great for outdoor activities but smudges and water can compromise your vision!
Scene 4 W. Man using shirt to clean	You’ve tried using your shirt or a cloth to clean them away!
Scene 5 CU-scratched sunglasses glasses in man’s hands	But that can scratch you glasses causing permanent damage!
Scene 6 Product shot *Self-Cleaning Sunglasses*	Until now! Introducing Self-cleaning sunglasses!
Scene 7 Cleaning Animation	The revolutionary sunglasses that clean themselves without cloths or lens cleaner!
Scene 8 Microfiber diagram	The secret is in the specially designed frames with built in microfiber cleaning pads!
Scene 9 CU-Woman’s hand demoing cleaning feature CU-Woman’s hand returns the frames to original position Woman smiling playing tennis	Simply push the lens up and down slowly to clean! When you’re done return the lens to its original position! It’s just that easy!
Scene 10 Boating man testimonial	“Self-Cleaning Sunglasses are the only choice when I’m boating, Jet skiing or doing anything else outdoors.”
Scene 11 Product shot with scrolling list of activities *Boating, Fishing, Jet Skiing, Tennis, Baseball, Running, Soccer, Hunting, Driving, and more!*	Self-Cleaning Sunglasses are perfect for all outdoor activates
Scene 12 Pan of 3 additional lenses *Interchangeable lenses!*	and have interchangeable lenses so you can customize your vision for every sport!
Scene 13 Med. Man struggling with competitor brand interchangeable lenses breaks lens	Unlike conventional lens changing systems which are difficult and time consuming.
Scene 14 Med. Man easily changes lens from Smokey grey to yellow	Self-Cleaning Sunglasses utilize Piviotlock technology that makes changing lenses quicker and easier than ever before allowing you to customize your Sunglasses in a snap!
Scene 15 Product shot clear lenses installed *Clear for no light reduction!*	Use clear for no light reduction,
Scene 16 CU Product shot with Smokey grey lenses *Grey for the most light reduction!* Man driving wearing smokey grey	Smoke grey to reduce the most amount of light perfect for boating, sailing, snowboarding, and driving in direct sunlight!
Scene 17 CU Product shot with Amber lenses *To block out hazy blue light! Ideal for judging distances!* Woman playing tennis using amber lenses	Or Amber to block out hazy blue light ideal for sports that require judging distance like golf, tennis, baseball and soccer!
Scene 18 Product shot with yellow lenses *Perfect for foggy or rainy conditions* Man running with yellow frames in.	Try Yellow for foggy or rainy conditions ideal for bike riding, running, racquet ball, and hunting!
Scene 19 Pan of all of the lenses next to product *Polorized to reduce glare*	All of Self-cleaning Sunglass’ lenses are polarized to reduce glare!
Scene 20 Product shot framed for pricing graphics *But wait! There’s More!* Pan- Product shot with smokey grey installed, next to other colored lenses *All four lenses!*	Through this incredible TV offer you can bring home a pair of Self-Cleaning Sunglasses to enhance your outdoor vision for the incredibly low price of $59.95! But wait! There’s more! Act now and we’ll throw in everything you need to get crisp clear vision in any condition! Including all three additional lenses,
Scene 21 Man’s hand inserts product into hard case and closes *Hard case!*	a hard case,
Scene 22 Flotation cord on product *Flotation cord!* Product shot next to all add ons Our gift to you!	and flotation cord as our gift to you!
Scene 22 Re-Use scene 3 and 4 *Red X graphic*	Don’t get caught with smudges or water drops compromising your vision!
Scene 23 Med. Man using self-cleaning feature and returns sunglasses to frames, takes off running	Get Self-cleaning Sunglasses and get back to fun!
Re-Use Scenes 9, 14, 21	Here’s how to order!
*Product Name* 1-800-*- www.Website.com Only $19.95 + $5. p&h Buy One, Get One Free! (V/MC/Dis/AE logo) 1-800--* $ + $ p&**

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Product Demo Videos That Sell

Carrie Jeske — Fri, 02 Dec 2016 06:49:50 +0000

Make Product Demo Videos by Carrie Jeske

You don’t have to use a professional videographer to make good demo videos that can secure a licensing agreement. It’s possible to shoot the demo video yourself using a smart phone or video recorder. There are many free video editing apps and software available and you can post them on a free YouTube account in an “unlisted” setting. As an inventor, it’s important that you become or partner with a video resource that can make demo videos that sell. Of course, you want to make the best video possible with the least amount of expense.

As Seen On TV Logo.

Whatever you do, DO NOT include the As Seen on TV red/white logo on your product packaging or video. Many inventors think adding this well-known icon helps communicate TV viability. In reality, it suggests the product has already been tested by another TV distribution company and since is not widely seen in the market, it must have failed the early stage viability testing. Failing a market viability test makes the product toxic within the As Seen On TV industry. Who wants to fund a product that’s already failed? That’s like throwing good money after bad. However, many products that fail to gain mass market ASOTV exposure can go on to earn profits or royalties in more niche sectors, business to business channels or traditional manufactures. Contact my agents at www.InventiveIdeas.com for help licensing non ASOTV products. To submit directly for As Seen On TV consideration, checkout www.Willitlaunch.com.

Also, give me First Look before showing the item around town or put it on the public domain. Speed to market and confidentiality are important in our business so if everyone is reviewing the product idea at the same time, it loses uniqueness, which is an important characteristic of success. In these highly competitive times, finding a partner you trust is important for all parties concerned. No one wants to be double dated.

Target Investors or Consumers?

For TV products, we need to convince a group of investors that this item is worth funding. It must meet the Characteristics of Successful TV Products and be well made enough to capture their interest. Don’t include any fluff. We review 20-100 products per day/week so we “get it” fast. Steer clear of the inventor headshot with blah, blah, blah, blah. Just show us the product, explain the problem it solves and demonstrate your product solving it with benefits.

You may consider targeting the end user consumer. This often is a better way of explaining the problem and solution. Plus, it helps in the testing process since many of the inventor assets can be used.

First: What Is It?

Show you value time by telling WHAT the product is from the start. I’ve seen videos that burn 15-30 seconds on a corny introduction and take over a minute before we even know what we’re supposed to be reviewing. Show us the item right from the start quickly, then move directly into the PROBLEMS of living without it is what sells.

Ready, Set, Action.

Include action and demonstration in every aspect. TV is visually demonstrable form of media. What sells is seeing the problem in action. What is the pain of living without this product? Connect to the emotional struggle that brings. Seeing the product in use solving the problem and bringing joy, comfort and ease of use to the situation is what sells. Showing and demonstrating use after use increases the value perception of the item showing investors its worth funding and buyers it’s worth owning. Products that solve everyday problems in demonstrable ways are the most successful.

Is There A Real Problem?

It may be a real mass market problem? Is it a mass market problem that really needs to be solved? More important, is is a problem that consumers on a mass market scale will pay to solve? Why? Your ability to visually demonstrate the pain associated in living without your new invention is key because it can motivate the purchase. Pain creates the impulse to buy, but it has to be positioned in a positive, helpful way that makes everyday life on planet earth more joyful. No negative, safety, preventative, fear-based or downer language. Just help the viewer connect with their struggles in a way that sparks a desire for change… something better.

Benefits / Value. Benefits / Value.

Once you position the problem in a realistic way, move into showing the benefits and value of the item. Create believability by showing the product doing what you say it will do. Connect viewers emotionally to the value of the solution. Value can come in many forms. Ease of use, many uses, and positive impact of the solution are just a few. Think it through. Try using before/after shots or with and without examples. Write out a script or just shoot the video on the fly and post and submit.

In The End.

If you have info about competitive products, costs, industry trends or other info that will help us make a decision to fund the product, please put it at the end, unless you built it into the problem.

What’s In A Name?

Not that big of an issue because we usually change it but if you want to brainstorm, make sure the name reflects the use. It’s better if it’s descriptive of the solution or clever. Many TV products seem to have two word names starting with the same letter. Consider Magic Mesh,Windshield Wonder, Jupiter Jack.

Then, there are single word names that do well with a super power quality such as Groutinator.

How Long Should The Demo Videos Be?

Under 2 minutes would be great, but no more than 3 minutes, at most. A good rule of thumb is:

15 seconds to show the product.

Then 15 seconds to 1 minute to explain the problem.

15 seconds to 1 minute to explain the benefits/value.

In Closing.

Make the problem look BIG and the Solution look “WOW”. Simple right? The more videos you make the better you’ll get at making content strong and compelling. It doesn’t have to cost cash, but there is a time investment to learning. Keep at it. Just takes 1 winner to make millions.

To find out more, read:

The $5 Prototype

How To Submit Your Product For Review

See you on the shelves,

Carrie Jeske

Info@InventiveIdeas.com

Make good demo videos.

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