The key to As Seen On TV product success is to learn to overcome failure.  Few products succeed, but if you hit just one, you could make millions in product royalties.

In As Seen on TV (ASOTV), you have to learn to fail forward.   It’s a life skill that will serve you well.   Learning to be an “overcomer” is an excellent character trait that will impact your life in ways far exceeding your ability to invent or find great TV products.   

At the same time, it’s important to balance prudence with hope because there is big money to be made in this distribution channel.   TV products are a hot trend right now so learning to invent in a category that moves with lightning speed and economic precision is worth the hit to an inventor’s ego when a product market viability test fails.    In this industry, failure is simply a necessary component of product success.   For every 5 products tested, about 3 will not perform at the standards required to merit additional funding.      It doesn’t mean the product idea is bad.   It simply means the market was not receptive to buying this product, at this particular time in history, in this one distribution channel.   

When I First Started!

When I first started in sales (back in the day) one of my mentors was Tom Hopkins.    He was a grass roots, go getter who knew how to handle rejection and keep on swinging.   His words inspired me then and now.    He drilled into our heads his attitudes toward failure:

1. “I never see failure as failure, but only as a learning experience.”
2. “Only as the negative feedback I need to change course in my direction.”
3. “I never see failure as failure, but only as an opportunity to develop my sense of humor.”
4. “Only as an opportunity to practice my techniques and perfect my performance.”
5. “I never see failure as failure, but only as the game I must play to win.”

These are good words to remember, in any situation, but in in testing products for market viability, they are a critical part of everyday life as an As Seen on TV inventor or product scout.   Failure is an inevitable part of success so we choose to embrace it and learn from it as fast and inexpensively as possible.

So choose never to see failure, as failure, but instead learn from each experience and use that knowledge to find or create another product that solves everyday problems…. For $19.95 or less.    

You could have the next great As Seen on TV winner and I can’t wait to review and give feedback on your product submission.

Onward & Upward,

By Carrie Jeske

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