ASOTV Licensing Today (about 3 years ago) was an interesting day in ASOTV licensing. Those of you who know me realize my heart is the educate and inspire inventors to create great new products that can be licensed into the […]
Understanding the licensing agreement is critical to an inventor. I’ve sat on both sides of the table now and have a pretty good idea what makes a fair licensing agreement. Here’s what I’ve learned. Work and Play Well With Others […]
With product royalty rates, greed is never good. Many inventors end up signing licensing agreements that terminate, never paying a dime, because they negotiated out the very partners needed to succeed. Launching new products is expensive. You’ll […]