Product Competition In today’s world, there is so much competition for the consumer dollar. People have many choices about where and how to spend their money. Getting them to put it on an inventor product takes marketing skill and […]
Do It Yourself (DIY) or hire a professional licensing agent to secure an agreement and negotiate terms. By David Koehser, attorney with comments by Carrie Jeske of Inventive Ideas. A licensor who does not want to spend time identifying and […]
Independent Retailer. Independent Retailer. I recently received an email from Independent Retailer, which seems like a good magazine. Even so, it’s not usually a good idea to spend any money in a magazine like this on advertising because it tends […]