Evaluation & Viablity Archives - Inventive Ideas, LLC

Before You Submit Product to ASOTV

Carrie Jeske — Fri, 28 Jun 2013 22:35:34 +0000

Submit product for ASOTV?

There are many places to submit product for ASOTV or other distribution channels, but none as fast as As Seen On TV. Here’s the steps you can take.

EVALUATE / VALIDATE / RESEARCH the concept yourself.

Search Google “Images” and Amazon.com by keyword descriptions. Consider what words buyers would use to find your product and make a note of them.

Estimate the cost and retail price based on other products with similar materials. Goal is $2-5 in cost of goods, $11 wholesale, $19.95 retail. We buy in mass volume and can make things much less expensive, but it’s good for you to have an understanding of the cost.

Review competitive solutions: Find your unique advantage, gather marketing verbiage, assess the size of the problem. Explain how your product is better.

Consider products with similar materials and begin making an Inventor “Mock-Up” prototype. Keep the mechanics simple.

Protect Your I.P. – Use an Inventor Notebook and NDA’s. If you don’t understand the laws, seek legal counsel.

Don’t try to hire someone to live your dream. Do this yourself.

Our goal is to save you time and money. In today’s fast paced small business environment technology is moving fast. Being first to market is important to many manufactures and licensing companies.

Find a partner that you trust and give them “First Look” at all your products.

Carrie Jeske

The post Before You Submit Product to ASOTV appeared first on Inventive Ideas, LLC.

What Happens After I Submit My ASOTV Product?

Carrie Jeske — Fri, 28 Jun 2013 21:00:49 +0000

Do you have the next ASOTV product?

Selecting the right partner for your ASOTV product is an important consideration. You get one shot. Our industry is very small, with many family feuds and strategic alliances. We all talk. We all compete.

Let someone to test your product and let real consumers be the final judge.

Before You Submit Your Product

How To Submit My Invention

What happens after you submit your ASOTV product?

Carrie Jeske will review each product according to the 7 criteria for ASOTV, then email you feedback and/or present to the appropriate prospective licensee. Reviews on products are quick.

You’ll be given feedback along the way.

So you can improve your inventions.

If the investors want to move forward, you’ll recieve a term sheet with conditions for a license agreement. They’ll invest $5,000 in an online market test and/or $25,000 for a 60 second commercial. If the test does well, the investors will fully fund your product and take it to full mass market retail. If the product viablity test is unsuccessful.

Then product is released back to the inventor.

Products are not considered. Unless their experience justifys a belief that the product can sell a million pieces per year, minimum. For the inventor, this translates to a minimum royalty of between $330,000 for every million units sold. Successful TV products are quick splash wins and have an average life cycle of 1- 5 years.

Keep inventing and learning if the first few don’t succeed. Sometimes success is a learning process. Free educational videos are coming soon so keep checking back.

Carrie Jeske

The post What Happens After I Submit My ASOTV Product? appeared first on Inventive Ideas, LLC.

Referral Partners List – Early Stage Product Viability Evaluation

Carrie Jeske — Mon, 08 Apr 2013 17:42:59 +0000

Early Stage Product Viability Evaluation.

Referral Partners List – Early Stage Product Viability Evaluation.

Choosing reputable service providers is necessary to the success of most inventions.

Make sure that before you pay for services of any kind.

you know exactly what you need, have confirmed it’s what you need at this time, and have a written document that outlines the deliverable, the time frame and the cost.

Inventive Ideas believes most early stage product evaluations can and should be done by the inventor so they become educated about the market and sound more credible when explaining the problem their invention solves and it’s benefits.

However, there are reasons to outsource the Product Evaluation to a third party. If you don’t have the time or ability to do this yourself, or you’re looking for third party validation to reduces the risk for you and your investors. If you need this service, here’s who we recommend.

Innovation Institute

Dr. Udell has been helping inventors evaluate the market potential of their inventions for decades. Inventive Ideas recommends, the Innovation Institute. Tell them we referred you!

Gabriele Udell, MBA

Assistant Director

Innovation Institute

www.wini2.com

Carrie Jeske Resources & Free Education & Reviews

http://www.linkedin.com/pub/gabriele-udell/6/ab3/209

1) Watch this video to learn how to earn up to $100,000 per product, as a product scout, while you sharpen your skills in our category.

http://www.willitlaunch.com/how-to-make-330000-inventing-for-tv/

2) For even more help read blogs and watch links:

http://www.willitlaunch.com/inventors-corner/

3) Also here’s some NEXT Steps if you want to work on licensing outside ASOTV.

http://inventiveideas.com/when-as-seen-on-tv-wont-fly/

4) Also here’s some of my agents available for hire, to make connections for you.

http://inventiveideas.com/licensing/

5) So join me on social networks and keep learning and helping others.

FACEBOOK LINKEDIN YOUTUBE TWITTER

Just takes 1 winner to earn millions.

Stay close,

Carrie Jeske

The post Referral Partners List – Early Stage Product Viability Evaluation appeared first on Inventive Ideas, LLC.

Should I give Free Samples To Get Testimonials?

Carrie Jeske — Sat, 06 Apr 2013 23:36:39 +0000

Should I give Free Samples To Get Testimonials?

Free Samples? Testimonials? Formula Protection?

Here’s the follow up from a FREE consultation I did with a man who has a consumable product. Products that are ingested or applied topically have higher standards of accountably, by law, when selling on TV. Here are some of my suggestions that came out of our conversation.

1) Free Samples

No more free give away’s unless you are certain of the value you’ll get. Sometimes, especially with consumables or repeat type products, giving samples can be a great strategy. Unfortunately, too many inventors give valuable product away with no accountability at the start. It’s time to make it a business and track each bottle you choose to trade for a “before” photo, at least. Have whomever you give a bottle to, sign an NDA and agree to email you updated photos each week or month. Get more organized about collecting this data. You need it to validate the product, even if you don’t go forward with clinical trials. Almost all phones have video now. It would be awesome to start getting quick video testimonials and posting to your YouTube channel. Your sons should be able to do this well.

Also, when you’re just starting out, everyone wants a free sample and it’s easy to get caught up in giving them away, without realizing how much money you’re spending. There are times to give product away, but in general I suggest you charge wholesale value, at least. If people are truly going to help you by investing, etc, then they should be willing to start by paying wholesale.

Tell them once you agree on terms to move forward, you’ll reimburse them the cost or allow them to return it at 100% refund. If someone is telling you they want to help you, but not willing to do this, how serious do you think they really are? I can’t tell you how many people wasted my time and took my sample, just because they wanted free product. It’s more common then you think and easy to get lost in excitement and expectations of success.

2) Need Clinical Trials

Done by Third Party to validate claims, if sold on TV. I’m working on getting a list so check the website to see if it’s there.

3) Research Intellectual Property Protection (IP Strategy)

For protecting formulas. There is some concern that when the patent grants, your secret recipe will be public. More and more inventors are choosing to protect formulas or lists of ingredients as a trade secret. Examples include: The formula for Coca Cola is not patented. It’s a trade secret. Many other examples worth looking into. You need to research this information on your own to maximize your time with a patent attorney.

You asked if you could call me anytime, which I’m sorry I cannot do. Thanks for understanding.

I’m focused on As Seen on TV products now and cannot help you with this one until you have clinical trials. If you’d like to talk again, I charge $50 per 30 minutes consulting and normally save people much more because of my experience and contacts.

Here’s a PayPal link, if you ever want to do this.

I’m posting more and more free info on my website also. Keep learning and keeping your mind open to As Seen on TV products.

http://www.inventiveideas.com/index.php/services/inventor-video-educaton

________________________________________________________

RESPONSE

Carrie

Thank you so much for your time. Down to earth people are hard to find.
Ed