inventing Archives - Inventive Ideas, LLC

Inventing Home Run or Single Income Product? by Carrie Jeske

Carrie Jeske — Thu, 14 Jul 2016 17:02:44 +0000

Inventing Home Run or Single Income Product?

As Seen On TV Invention Process

1) Make a working prototype.
2) Make a short demo video and post “unlisted” on YouTube.
3) Submit the link to me, as a “First Look” sneak peak. I’ll give you feedback.
4) We’ll do a proprietary market test with real consumers the final judge.
5) We’ll produce a 2 minute TV commercial test. Then do nationwide full media campaign.
6) We’ll manufacture and roll it into Walmart, CVS, Walgreens and ASOTV shelf space everywhere.
7) You’ll be paid royalties or finders fees. Mailbox money!

Mass Market or Niche Product?

ASOTV is a home run play. The fastest, least expensive way to hit it big in products. It’s the best, first choice. A small royalty can equal millions paid to the inventor.

If at any stage, your product fails, you’ll have options. As Seen On TV is simply the first and best distribution channel for physically small, low cost items that solve an everyday problem.

If mass market consumers don’t resonate with the product or the problem/solution, it’s time to move to niche markets. Niche markets generally won’t sell as many units per year or make as much in royalties as a mass market item; but sometimes they do. Plus, $20,000 to $150,000 a year in royalties is still a pretty good part time inventing job to have. For more help, see Inventive Ideas.

The goal of every product idea, is to find where products are purchased, in the highest volumes, and by whom? Then, license the concept to a manufacture/distributor in that area. Simple, right?

Marketing has the same challenges for companies and inventors. Find your niche before running out of cash! That’s why it’s so nice when the ball goes out of the park with the first ASOTV shot. If it doesn’t, you’re not done batting and the game isn’t over. Keep inventing.

You Bet Your Instincts

It’s my belief that the inventors instincts are critical. Find a place of peace, once you have all the data, then reflect on it soberly. You’re hearing the good and bad responses to your product and seeing the sales, which are the ultimate guide. Everyone likes a product till you ask them to buy it. Sales are the true reflection of interest. Keep in mind, you’re looking for the target market of people who “buy” it, not who just “like” it.

The next consideration is cash. Every bet you place depletes capital and everything costs either money, time or both. You have to hear the feedback you’re getting from consumers and make go/no go decisions along the way. Not every product idea will make it. In fact, most fail to produce a financial return. Knowing when to push forward and when to let go is a tough decision.

That’s one reason I like the ASOTV testing process. It’s void of emotion and measures consumer responsiveness to a specific product pitch at a specific time in history. Results may vary with product variations and timing, but at lease we learn fast what will and will not fly today.

There’s no way of knowing if product redesigns, features pitched or creative will change the outcome. No way to predict which path is lucrative and which are not. I’ve seen every manner of success and failure with seemingly right and wrong choices. No one can predict what consumers will buy or not buy. Product success is a perfect storm of the 7 P’s: Product, Price, Promotion, Placement, Packaging, Position, People.

You can work with WIL in several ways: Full Licensing Agreement, Partnership.

Distribution Plans, or Consulting. To find out which is best for you, just contact ask. Let’s swing for the fences together!

Hope this helps. I’m a long term relationship person who values loyalty, trust and hard work. If that’s you, let’s connect.

If you’re into social networking, connect with me on:

FACEBOOK LINKEDIN YOUTUBE TWITTER

Carrie Jeske

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Complaints, Reviews, Common Sense with Carrie Jeske

Carrie Jeske — Fri, 20 May 2016 00:21:54 +0000

Complaints, Reviews, Common Sense with Carrie Jeske

I’m amazed at how many people believe complaints, reviews or complements they read online. It’s marketing, you know?

Remember when people used to think what they read in newspapers and magazines and saw on TV shows was real? Then we discovered the whole industry of Public Relations (PR) and realized for $5,000 a month a good PR company can have anyone on Good Morning America, as an expert. I won’t pay that kind of extortion just to look like everyone likes me. The truth is, not everyone does…. but MOST PEOPLE DO.

Coaches promote signed licensing agreements for product that were simply tested but failed; never making the inventor a dime. Inventors should not believe everything written online for the good or the bad. Use your common sense and intuition about people and soberly discern the right next steps for your product.

Most people who write bad reviews are just mad their product failed our test. Please call or write me yourself before you decide your opinion.

Here’s how REAL PEOPLE review Carrie Jeske. click Carrie Jeske Profile

It’s the same thing with online reviews now. I recently read a list of very positive reviews for a company every industry insider knows is a scammer. They sounded wonderful. Five Stars. People loved them! There were glowing reviews starting with the initial call by an inventor and what great phone service was provided. Then another reviewer discussed the contracts and how simple to understand they were. I read on to find what fantastic customer service and order fulfillment processes this company had. Then, more about how satisfied and happy with the specific services (written keyword friendly, how convenient.), even sighting employee names, as if they were long lost friends, who’d been reunited.

Seriously? Do people really believe this? It’s a Social Networking Expert, you know. For $5,000 a month (or $5 on Fiverr), you can hire a company to write positive reviews and post them all over the internet. It’s just business. Specifically… it’s todays marketing. Lets go negative.

The Wild Wild West of Online Complaints & Reviews

Anyone can say anything, anytime. Do you think some people might actually be crazy, unbalance, manic? As a semi public figure who’s just posted a few educational videos online for inventors, in a pretty small market segment; I get hassled online all the time. People make all kinds of comments, tweets, reviews based on whatever popped into their head at the moment. True, untrue, fact, fiction, opinion, emotional response, bad hair day…. who knows why? I’ve been threatened by people I’ve never met or worked with in any capacity.

The sad thing is it hurts people and it hurts business. Back in the day, the Better Business Bureau used to be the gold standard of who’s who in the scammer company zoo. Business didn’t like them much because no one wants negative information shared, but at least they required a specific injustice be sited. They required a confirmed real person making a real complaint of a legitimate contractual infraction. Also offer a real opportunity to rebut or make restitution. They provided a true chance for customer satisfaction where parties could agree on how to make a situation right. It was an uncomfortable pain in the butt (as fixing all true
mistakes is), but it worked. Now, they are a relic.

More comments from real people I’ve worked with and helped. Facebook Album of Testimonials.

Be Careful!

We have every manner of Rip Off Report, Pissed Customer, Consumer Advocate, Watch Dog, Social Network where anyone can post anything at anytime. What a great platform for disreputable competitors and the temporarily insane.

These sites will post anything, any time, by anyone. Real, anonymous or made up people with real or made up facts. That seems disreputable to me.

They promote slander under the disguise of public helps. Under the banner of justice. Once names of the accused are locked in, “never to be removed from the public domain”, the real scam begins. Many start an email campaign warning the accused that their company name or personal name may on the verge of “irreparable damage if you don’t act now!” For a small fee, they guarantee to bury or remove all negative information for a price. Hmmm, how convenient for them. The ole’ scammers scam. I hope all the class action law suits against these sites sort out the honest truth.

Are Some Inventors Temporarily Insane?

Lets discuss the “temporarily insane”. That’s something I and most inventors have fallen victim to at one time or another. We love, love, love our own ideas and when we put money into them, the emotional connection borders on worship. (You know it’s true.) When others don’t value it or recognize it’s splendor, that makes no logical sense. Snap. Temporary insanity begins. It happens all the time and now there’s an internet where people can post…. WHAT? Anything, anytime, as anyone. Bottom line…. my grandma used to tell me to have Horse Sense? I’m not sure really how much sense that actually is, but if a company wants money to provide a service for your great new product and has no current product success stories, you might want to reconsider. It may be as simple as that.

Whatever you do you can count on me to tell you the truth, as my experience sees it. I’ll be candid and direct. You won’t always like my advice.

The Truth Hurts!

When you spend money on an invention, it’s a high risk, high return play. Most inventions fail. Most patents don’t produce a financial gain. Never spend more then you can afford to lose and realize sometimes it does take money, to make money. Show some Horse Sense about it. Whether you’re an independent inventor or a big company, the game is the same. Find and/or develop a product mass market consumers buy and get a small piece of the upside.

If you’re a fair minded, reasonable inventor, call or write me anytime. I value long term, honest relationships with real people. I hope we get lucky on a product together. If not, I guess I’ll skim past your posts online (whoever you are) and not let the door hit me in the back.

Onward & Upward,

Carrie Jeske

RipOff Report Sept 23, 2016 Update

What a racket RipOff Report has going. They post anonymous slander, then sell services to remove it. Seriously, can a RipOff Report be posted on them?

From: RipOff Report – IMPORORTANT ANNOUNCEMENT <ripoffreportremovalservice@hotmail.com>
Organization: Ripoff Report Removal
Reply-To: “ripoffreportremovalservice@hotmail.com” <ripoffreportremovalservice@hotmail.com>
Date: Thursday, September 22, 2016 at 10:39 PM
To: Carrie Jeske <Carrie@willitlaunch.com>
Subject: A NEW Effective Way to REMOVE Your Ripoff Report

IMPORTANT ANNOUNCEMENT ABOUT RIPOFF REPORT

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to STOP it doing any more damage to your Reputation!

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Inventors….Watch Out For Massive Fees

Carrie Jeske — Sat, 03 Aug 2013 15:23:11 +0000

Count The Cost of submitting products online…

We charge no fees and are more responsive. .Carrie Jeske and Inventive Ideas do not charge inventors. We are paid only on successfully selling products. Our investors fund 100% of the process and control the distribution channel all the way to the retail store shelves. They are the largest in the business. The same folks that popular shows end up working with, without the cost. The ASOTV industry is really quite small and a pre-existing relationship with the right people makes all the difference.

We are FAST and RESPONSIVE with your inventions, providing feedback with each product submission. All I ask for is First Right of Refusal. Give me 1 week to evaluate your invention and if I can’t help, you’re free to “Spray and Pray” it all over town if you want to. Just give me the first shot before you give money you may not need to. I have a lot of helpful educational info posted on this site and am accessible.

What’s worse, is the time you spend waiting for a response. Here is a short list of other popular options for TV inventions and the fees they require.

DRTV Product Summit hosted by InventionHome

The broker’s fee is 20% of any gross revenue received for a license agreement or 5% of wholesale net revenue.

Edison Nation

A non-refundable fee paid to Edison Nation to defray the costs of evaluating an Innovation. Each idea costs just $25 to submit. Insiders submit ideas for $20 each with the ability to submit them into other searches for free.

Split the licensing royalties 50/50 with you on the products selected.

Shark Tank

Inventors are required to enter into an agreement with Finnmax, the show’s producer, that gives Finnmax the option either to receive a 2 percent royalty on the operating profits of the company or take a 5 percent equity stake.

Inventive Ideas

No submission fees.
No royalty splits.
Free inventor education.
Fast and Responsive Feedback.

What can Inventive Ideas do for you?

Find out more.

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“What America Thinks” – another tool for inventing for TV

Carrie Jeske — Sat, 13 Jul 2013 04:16:07 +0000

Inventing for tv and understanding trends.

Learning to spot current trends and make a guess at future behavior is an important part of inventing a good As Seen on TV product.

Recently, I was up late watching PAID PROGRAMMING, enjoying the latest As Seen on TV items available for 19.95 where I stumbled upon

a new show about public opinion. Sure, is politically inspired but it contains public opinion information that leads to buying patterns and

behavior. I was most interested with the idea of scanning the HEADLINES to gain a basic “feel” for the American mindset.

Under their website under “Most Recent Releases” you can scan a list of recent polls taken from the Rasmussen Report Public Opinion Polls.

I think it’s a good idea for anyone inventing for TV or scouting for products to stay current on public opinion.

A few examples found on their Most Recent Releases page

58% Eat At A Restaurant At Least Once A Week

40% Think Routine Blood Testing Via Internet or Apps Likely in Next 10 Years

81% Visit Doctor Once a Year or More

32% Are Conservative on Both Fiscal, Social Issues

46% Are Pro-Choice, 43% Pro-Life

With Its Roots in the Nuclear Family, the Nation Evolves Into America 3.0: A Commentary by Michael Barone

61% Say Independence Day One Of Nation’s Most Important Holidays

25% Say High School Graduates Prepared For College

35% Say Now Is A Good Time to Sell A House in Their Area

Americans Are Married to Jobs As Much As to Spouses

49% Predict Higher Interest Rates Next Year

53% Are Confident In Stability of U.S. Banking Industry

57% Think Churches Essential to Healthy Communities

41% Willing to Pay More to Fight Global Warming, 47% Are Not

68% Say Rewarding Hard Work More Important Than Income Equality

73% Look Forward to Going to Work

41% Plan To Do Something Special on Memorial Day

Working Americans Like Their Bosses, Coworkers

73% Expect to Pay More for Groceries

33% Work More Than 40 Hours A Week

44% Think Interest Rates Will Be Higher In A Year

64% Are Generally Happy To Say Where They Work

58% Would Keep Working After Receiving Small Fortune

61% Favor Requiring Retailers to Publish Where Clothes Are Made

10% Are Willing To Get Company Tattoo For 15% Raise

Voters Overwhelmingly Approve of Air and Water Quality

49% Rate Quality of U.S. Environment as Good or Excellent

63% Say American Society is Generally Fair and Decent

73% Favor Labels for Genetically Modified Food

81% Are Paying More For Groceries

71% Think Pop Culture Encourages Sexual Activity Among the Young

47% Predict Higher Interest Rates Next Year

37% Say Most U.S. Workers Are Dishonest To Get Ahead

When It Comes to How Much Health Insurance Coverage

Americans Think Making Contacts Just As Important As Education in Elite Schools

14% Are Fiscal Liberals, 34% Liberal on Social Issues

Most Want Businesses to Offer More Jobs to Those Without Degrees

54% Think It’s Not Possible to Work Hard and Get Rich in America

55% Think Most Rich People Earned Their Money Through Hard Work

61% Say Finding New Energy More Important Than Fighting Global Warming

Do Groups Really Foster Creativity? By Froma Harrop

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ASOTV Invention Contest Results 2012 Summary

Carrie Jeske — Sat, 30 Mar 2013 10:31:25 +0000

ASOTV Invention Contest Results 2012 Summary.

We tested two products, DeSpinZer (Schaefer) and Groomstik (Ball). Neither did well enough to move forward with a full retail roll-out. Both these products are strong and have much potential through other distribution channels. TV just didn’t prove to be an effective sales strategy at this time in history, using the creative TV pitch tried, in the sample group selected. Successful TV selling is a dynamic process based largely on ever changing consumer interests.

Pop the Top (Henderson) was one of the first products reviewed and showed early interest. but proved to be too expensive to produce and mass market appeal sparked debate among the team so the concept was dropped.

Two products, Envelop Budgeting (Jeske) and Stand Tall (Lockett), are still in the product development stage, but moving slower than normal because pipeline is filled with other products that are predicted to have a higher chance of success. Again, timing is everything.

For 2013, we have high expectations that the lessons we’ve learned and the infrastructure we’ve built, will result in a winning Direct TV (DR-TV) product that earns commissions to the inventor and referral fees to our non-profit in a multi-million dollar As Seen on TV (ASOTV) campaign that ends in full mass market retail distribution at Wal-Mart, CVS, Walgreens, Target and others.

Here are the results of the 2012 Inventors Center of KC Invention Contest.

Steps		Total Products		Jan/Feb	Mar	April	May	June	Aug	Oct
1	Submissions	273		49	23	34	18	42	29	33
2	1st Committee Approved	35	12.82%	7	3	9	1	6	6	3
3	2nd Committee Approved	5	1.83%	2	1	1	0	0	0	1
4	Product Development	5	1.83%	1	1	1	0	0	0	2
5	Term Sheet	2	0.73%
6	Test – Commercial Production	2	0.73%
7	Licensing Agreement	2	0.73%
8	Successful Test	0
9	Royalties Paid

Learn more, click here.

Submit your idea, click here.

Review the feedback from the products submitted in 2012, click here.

2012 was a year to LEARN.

I had the pleasure of expanding my education with the ASOTV market in 2012 when I secured a product / distribution partner for the Inventors Center of Kansas City.

where I served as President for 3 years and on the Board of Directors since 2006. Seeing things from the other side of the table was eye opening. The amount of time, money and effort that is put into new product launches from the company side is significant and it’s largely an industry that builds on failure, to ultimately achieve success. That’s what I appreciated most about the experience. Seeing first hand, like Thomas Edison, that it is our failures that lead to success. When we acknowledge their truth, make the changes needed to test again, and persevere till the best, most viable solution is found.

For the Inventors Center of KC, 2012 was founded on that principle and continues to strived to educate and encourage inventors to educate themselves and keep inventing, failing fast and least expensive till a financial reward is reaped.