First, you have to have a well made prototype.

The better the prototype, the easier it is to license.   However prototypes can be expensive so hedge your bet by starting with the least expensive, best looking version of your idea that you can do.

See Types of Prototypes for more detail.

It can be a low cost, but well done $5 Prototype, a hand made craft or a professionally done or 3D printer prototype.  Finished products are easiest to license or sell but higher risk and more expensive to the inventor.

Second, make a demo video.   

This can be professionally done, shot by an amateur or homemade with a smart phone or video recorder.   The key is to use the right language and shoe the product Problems / Solution / Benefits in under 2 minutes, but no more than 5 minutes.   If you have questions, read my blog, Demo Videos That Sell.  

Third, post your video online.

I recommend setting up your own YouTube or Vimeo channel because it offers you a free platform with the most control over your video content.  You can see a view count, telling you when your video is being viewed so you can keep an eye on the progress.   Generally, we need 1-3 views to start, 4-7 views if we’re interested and under 10 views to offer a licensing agreement.   The content remains under your control so you can delete the video at any time.

To maintain confidentiality:

• Vimeo:   Please be sure to set your privacy settings to “only people with a password.” Don’t forget to include your password in your submission email. Also, please select “download the video” option.

• YouTube:       Please adjust your settings so the video is “unlisted”, then      share the link with us via the submission form.

Finally, submit your product to Carrie Jeske

Always give us First Look before sending anywhere else.

1. Submit Online.   A member of our team will review your submission and reply with the next steps.

IMPORTANT: when you submit via email, be sure to include:

Subject Line of Email:   Simply list the Product Name.  This allows me to sort, track and forward to interested investors.

Link To Video in the Body of Email:  Copy/paste a link to a video from your YouTube, Vimeo, or website in the body of the email.

My email date and time stamps every email for my protection and yours.   All submissions are confidential, non-public disclosures.    I will reply to every single product submission with specific feedback related to the Characteristics of Successful TV Products.

To find out more Low Cost, High Return Inventing watch and SUBSCRIBE to Carrie Jeske YouTube channel.

Submit Products for review.

Onward & Upward,

Carrie Jeske

© 2020 Jeske.  For reprint rights, please contact Carrie Jeske directly.

The post How To Submit Products for Review appeared first on Inventive Ideas, LLC.

The $5 Proof-of-Concept Inventor Mockup

Prototypes don’t have to be expensive.    When inventing new products for TV, you can secure a licensing agreement with a $5 Prototype.

I read an interesting article, written by Edmond John Dougherty, Director of Engineering Entrepreneurship at Villanova University and an Assistant Professor in the Electrical and Computer Engineering Department who is teaching students how this is possible.  He says “you can “‘MacGyver’ a prototype for your invention and get funding.”

I agree. It’s possible to get a term sheet and licensing agreement on early stage prototypes, but in the last two years, it’s getting harder.  There are many finished goods that manufactures can choose from so you have to have a well made prototype and strong marketing pitch.

Proof-of-principle Prototypes instantly increase the value of your idea

If you really understand your idea, it is possible for anyone to build a demonstration prototype at a very low cost.   Low cost does not mean low quality.  It is important that the prototype look as high quality as you can make it.   After All, you’re asking investors to put $5,000, $10,000 or $30,000 into the concept to test the market viability so how well you communicate the value of the item is critical to securing funding.

There are some companies and distribution channels that won’t fund early stage concepts or license I.P. before the product has been tested for market viability.  If your invention happens to be geared toward an industry where this is true, you may have to go the provisional or utility patent route.   Even for TV items, there is a time and place for I.P. protection.     I just don’t believe that’s it’s before obtaining a confidential review, when all you need is a well-made, $5 prototype.    Waste not.  Want not.

If you want or need to invest more, there are 3D printers and product development companies that offer reasonable services.    If you need some good recommendations for some trusted providers, send me a note on LinkedIn.

Once you have the prototype ready to go, review the blog “Demo Videos That Sell”.

You could have the next great As Seen on TV winner and I can’t wait to review and give feedback on your product submission.

Onward & Upward,

Submit Your Product for review.

Onward & Upward,

Carrie Jeske

Watch and SUBSCRIBE to Carrie Jeske YouTube Channel.

Positive Comments Appreciated.

© 2020 Jeske.  For reprint rights, please contact Carrie Jeske directly.

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Product Idea Pitch & Workshop

For Walmart “As Seen On TV” Shelves

Need more info?

Want Detailed information?    Carrie Jeske’s book is on Amazon.

Print | Audio | E-Book .        ORDER Here.

Checkout these local groups & stay connected.

Orlando CO-HOST – TBD

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Product Idea Pitch & Workshop

For Walmart “As Seen On TV” Shelves

AGENDA

Need more info?

Want Detailed information?    Carrie Jeske’s book is on Amazon.

Print | Audio | E-Book .        ORDER Here.

Inventors – Connect to a local group for advance your ideas forward.   Meetups in Las Vegas:

Vegas Inventors: Product Developers Group

CEOSpace Las Vegas

The post Las Vegas – Product Idea Pitch – for Walmart “ASOTV” Shelves appeared first on Inventive Ideas, LLC.

AGENDA

• As Seen on TV Shelf Space Overview & Product Criteria

• Types of Prototypes & When To Use Them

• How to Submit Ideas & Product Scouting

• Pitch Your Own Product Idea.

  • (3-minute pitch with 3-minute review feedback. Bring a handmade prototype or market ready product. No patent required. NDA’s available.)

NEED MORE INFO?

Carrie Jeske is a direct licensee looking for new concept and market ready products for the “As Seen On TV” industry.  In this workshop, you’ll learn how to license your product, with or without a patent, using a well-made prototype and smart phone demo video.

Will It Launch pays full inventor royalties and finders fees.

Successful product rollouts on TV include:  Magic Mesh, Windshield Wonder, RotoClipper, Easy View HD, My Fun Fish, Get Up And Go Cain, 60 Second Salad – which went viral.

Carrie Jeske Introduction Video

(Video Link) https://youtu.be/IIqtpQDF7Vk

Carrie Jeske Book on Amazon.   Audio | Print | E-book

BUY NOW Button (Link)

https://www.amazon.com/Sell-Crowdfunding-Products-Kickstarter-Indiegogo/dp/1520786557

(Video Link)

https://youtu.be/HhDjiQ07Iks

To connect with Carrie Jeske contact:

Inventive Ideas, Inc.              non-TV product ideas.

Will It Launch                        “As Seen On TV” and DRTV product ideas.

Inventors Council in Louisville Kentucky – Carrie Jeske Reviews Products for TV.  Jeske is presenting at both Inventors Council Central Kentucky in Lexington and the Inventors Council in Louisville.  These groups make up the Inventors Network KT, a group of successful inventors and entrepreneurs.

See group info at:

http://kyinventors.org/

KYInventors.org
Facebook.com/kyinventors
Twitter.com/kyinventors
Linkedin.com/company/kyinventors
Youtube.com/user/InventorsCouncil
flickr.com/photos/inventky

Mailing Address:
4101 Tates Creek Centre Dr #150-143
Lexington KY 40517
(859) 201-1311

Lexington Meeting Location:
3000 James Blake Dr, 2nd Floor
Lexington KY 40509

Louisville Meeting Location:
SW Regional Library Auditorium
9725 Dixie Hwy
Louisville KY 40272

Prepare To Pitch Your Product

To Purchase Carrie Jeske’s book on Amazon in audio, paper or ebook click:

Let’s Connect:
FACEBOOK   LINKEDIN    YOUTUBE   TWITTER

Co-Invent & Learn Our Process Via Live Video
Join the Inventing Workshop Online. www.InventingWorkshop.com A nonprofit I support. Use coupon code “Inventing” for 50% off.

Get “As Seen On TV” Licensing Help
http://www.willitlaunch.com/blog

Join My Product Scout Team
Earn finder’s fees up to $100,000 per product by simply connecting me to the next winner.

Submit your ideas here.

The post Lexington, KY – Prototypes and Demo Videos that Sell Ideas ASOTV by Carrie Jeske appeared first on Inventive Ideas, LLC.

Meet Carrie Jeske on June 10 at 10 am in Chicago, IL.  Carrie shares insider secrets to get ideas on the As Seen on TV shelf space at Walmart and everywhere.

Carrie Jeske is a direct licensee in the Direct Response industry, paying full inventor royalties, through Will It Launch.  No patent is required. You just need a simple hand-made prototype to explain the unique benefits and problem solved by your invention. Market ready products launch at lightning speed.  Products in stores now are Get Up And Go Cane, RotoClipper, and My Fun Fish.

Carrie’s connections in other distribution channels is vast. Through Inventive Ideas, Carrie Jeske manages a team of licensing agents that work to secure distribution agreements and license filed patents.  Successful products include SportsShade Canopy Awning, The Perfect Party Chair and Attach-A-Vac.

Prepare in advance by reading Carrie Jeske’s new book, “Create New Products As Seen On TV” on Amazon.  Online reviews appreciated.

Carrie Jeske is active on these social networks:  FACEBOOK      LINKEDIN        YOUTUBE       TWITTER

Join Carrie Jeske Online

 InventingWorkshop.com

ORDER HERE

The Chicago Inventors Organization’s (CIO) vision includes being the premier provider of positive, affordable, credible resources to inventors whose products range across all markets including digital apps. Recognized by the US Patent and Trademark Office, our organization is the only organization of its kind in the Chicagoland area. Our previous Conferences have been attended by more than 2,000 people with presenters from Los Angeles, New Jersey, Philadelphia and Chicago. We are building on the tremendous energy of monthly meetings, boot camps, weekly member meetings and our new home at the BLUE 1647 Tech Innovation Center as we enhance the diversity of the inventor base developed over the last ten years.

As a 501(c)(3) non-profit organization based in Chicago, we provide underserved independent inventors and innovators with the required resources to bring their inventions to fruition. Inventor development is facilitated through providing foundational knowledge and entrepreneurial skill sets to help inventors learn to achieve their goals profitably. We guide and encourage each member to acquire, at the very least, a patent, copyright/trademark protection, a prototype or drawing of their concept, and a business and marketing plan. The need is vast in that the underserved inventor and entrepreneur is typically left to fend for him or herself without the financial means to accomplish his/her goals. Inventors are left to identify many items such as:

• Where do I start?
• Who do I contact to start the patent process?
• Do I need a patent, trademark or copyright? If so, what are the specifics of each?
• How do I find a manufacturer and develop cost projections, pricing, etc? and
• How do I get into the big box stores?

We keep inventors on the right track with monthly educational meetings featuring industry expert guest speakers and entrepreneurial skill set workshops. The CIO is the only organization of its kind in the state of Illinois providing access to the untapped talent which is needed to fuel the engine that is driving innovation in the state of Illinois as well as creating jobs and state revenues.

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Make Product Demo Videos by Carrie Jeske

You don’t have to use a professional videographer to make good demo videos that can secure a licensing agreement.  It’s possible to shoot the demo video yourself using a smart phone or video recorder.   There are many free video editing apps and software available and you can post them on a free YouTube account in an “unlisted” setting.   As an inventor, it’s important that you become or partner with a video resource that can make demo videos that sell.   Of course, you want to make the best video possible with the least amount of expense.

As Seen On TV Logo.

Whatever you do, DO NOT include the As Seen on TV red/white logo on your product packaging or video.  Many inventors think adding this well-known icon helps communicate TV viability.  In reality, it suggests the product has already been tested by another TV distribution company and since is not widely seen in the market, it must have failed the early stage viability testing.   Failing a market viability test makes the product toxic within the As Seen On TV industry.   Who wants to fund a product that’s already failed?    That’s like throwing good money after bad.     However, many products that fail to gain mass market ASOTV exposure can go on to earn profits or royalties in more niche sectors, business to business channels or traditional manufactures.  Contact my agents at www.InventiveIdeas.com  for help licensing non ASOTV products.   To submit directly for As Seen On TV consideration, checkout www.Willitlaunch.com.

Also, give me First Look before showing the item around town or put it on the public domain.    Speed to market and confidentiality are important in our business so if everyone is reviewing the product idea at the same time, it loses uniqueness, which is an important characteristic of success.    In these highly competitive times, finding a partner you trust is important for all parties concerned.   No one wants to be double dated.

Target Investors or Consumers?

For TV products, we need to convince a group of investors that this item is worth funding.    It must meet the Characteristics of Successful TV Products and be well made enough to capture their interest.    Don’t include any fluff.   We review 20-100 products per day/week so we “get it” fast.    Steer clear of the inventor headshot with blah, blah, blah, blah.    Just show us the product, explain the problem it solves and demonstrate your product solving it with benefits.

You may consider targeting the end user consumer.   This often is a better way of explaining the problem and solution.  Plus, it helps in the testing process since many of the inventor assets can be used.

First: What Is It?

Show you value  time by telling  WHAT the product is from the start.  I’ve seen videos that burn 15-30 seconds on a corny introduction and take over a minute before we even know what we’re supposed to be reviewing.   Show us the item right from the start quickly, then move directly into the PROBLEMS of living without it is what sells.

Ready, Set, Action.

Include action and demonstration in every aspect.   TV is visually demonstrable form of media.   What sells is seeing the problem in action.  What is the pain of living without this product?  Connect to the emotional struggle that brings.   Seeing the product in use solving the problem and bringing joy, comfort and ease of use to the situation is what sells.   Showing and demonstrating use after use increases the value perception of the item showing investors its worth funding and buyers it’s worth owning.   Products that solve everyday problems in demonstrable ways are the most successful.

 Is There A Real Problem?

It may be a real mass market problem?   Is it a mass market problem that really needs to be solved?   More important, is is a problem that consumers on a mass market scale will pay to solve?   Why?   Your ability to visually demonstrate the pain associated in living without your new invention is key because it can motivate the purchase.   Pain creates the impulse to buy, but it has to be positioned in a positive, helpful way that makes everyday life on planet earth more joyful.   No negative, safety, preventative, fear-based or downer language.    Just help the viewer connect with their struggles in a way that sparks a desire for change… something better.

Benefits / Value.  Benefits / Value.

Once you position the problem in a realistic way, move into showing the benefits and value of the item.   Create believability by showing the product doing what you say it will do.   Connect viewers emotionally to the value of the solution.   Value can come in many forms.   Ease of use, many uses, and positive impact of the solution are just a few.    Think it through.   Try using before/after shots or with and without examples.   Write out a script or just shoot the video on the fly and post and submit.

In The End.

If you have info about competitive products, costs, industry trends or other info that will help us make a decision to fund the product, please put it at the end, unless you built it into the problem.

What’s In A Name?

Not that big of an issue because we usually change it but if you want to brainstorm, make sure the name reflects the use.    It’s better if it’s descriptive of the solution or clever.   Many TV products seem to have two word names starting with the same letter.  Consider Magic Mesh,Windshield Wonder, Jupiter Jack.

Then, there are single word names that do well with a super power quality such as Groutinator.

How Long Should The Demo Videos Be?

Under 2 minutes would be great, but no more than 3 minutes, at most.     A good rule of thumb is:

15 seconds to show the product.

Then 15 seconds to 1 minute to explain the problem.

15 seconds to 1 minute to explain the benefits/value.

In Closing.

Make the problem look BIG and the Solution look “WOW”.  Simple right?   The more videos you make the better you’ll get at making content strong and compelling.   It doesn’t have to cost cash, but there is a time investment to learning.   Keep at it.    Just takes 1 winner to make millions.

To find out more, read:

The $5 Prototype

How To Submit Your Product For Review

See you on the shelves,

Carrie Jeske

Info@InventiveIdeas.com

Make good demo videos.

The post Product Demo Videos That Sell appeared first on Inventive Ideas, LLC.

I’m amazed at how many people believe complaints, reviews or complements they read online. It’s marketing, you know?

Remember when people used to think what they read in newspapers and magazines and saw on TV shows was real? Then we discovered the whole industry of Public Relations (PR) and realized for $5,000 a month a good PR company can have anyone on Good Morning America, as an expert.  I won’t pay that kind of extortion just to look like everyone likes me.  The truth is, not everyone does…. but MOST PEOPLE DO.

Coaches promote signed licensing agreements for product that were simply tested but failed; never making the inventor a dime.   Inventors should not believe everything written online for the good or the bad.   Use your common sense and intuition about people and soberly discern the right next steps for your product.

Most people who write bad reviews are just mad their product failed our test.   Please call or write me yourself before you decide your opinion.

Here’s how REAL PEOPLE review Carrie Jeske.  click  Carrie Jeske Profile

Related:  Inventing Home Run or Single Income Product

It’s the same thing with online reviews now. I recently read a list of very positive reviews for a company every industry insider knows is a scammer. They sounded wonderful. Five Stars. People loved them! There were glowing reviews starting with the initial call by an inventor and what great phone service was provided. Then another reviewer discussed the contracts and how simple to understand they were. I read on to find what fantastic customer service and order fulfillment processes this company had. Then, more about how satisfied and happy with the specific services (written keyword friendly, how convenient.), even sighting employee names, as if they were long lost friends, who’d been reunited.

Seriously? Do people really believe this? It’s a Social Networking Expert, you know. For $5,000 a month (or $5 on Fiverr), you can hire a company to write positive reviews and post them all over the internet. It’s just business. Specifically… it’s todays marketing. Lets go negative.

The Wild Wild West of Online Complaints & Reviews

Anyone can say anything, anytime. Do you think some people might actually be crazy, unbalance, manic? As a semi public figure who’s just posted a few educational videos online for inventors, in a pretty small market segment; I get hassled online all the time. People make all kinds of comments, tweets, reviews based on whatever popped into their head at the moment. True, untrue, fact, fiction, opinion, emotional response, bad hair day…. who knows why? I’ve been threatened by people I’ve never met or worked with in any capacity.

The sad thing is it hurts people and it hurts business. Back in the day, the Better Business Bureau used to be the gold standard of who’s who in the scammer company zoo. Business didn’t like them much because no one wants negative information shared, but at least they required a specific injustice be sited. They required a confirmed real person making a real complaint of a legitimate contractual infraction. Also offer a real opportunity to rebut or make restitution. They provided a true chance for customer satisfaction where parties could agree on how to make a situation right. It was an uncomfortable pain in the butt (as fixing all true
mistakes is), but it worked. Now, they are a relic.

More comments from real people I’ve worked with and helped.   Facebook Album of Testimonials.

Be Careful!

We have every manner of Rip Off Report, Pissed Customer, Consumer Advocate, Watch Dog, Social Network where anyone can post anything at anytime. What a great platform for disreputable competitors and the temporarily insane.

These sites will post anything, any time, by anyone. Real, anonymous or made up people with real or made up facts. That seems disreputable to me.

They promote slander under the disguise of public helps. Under the banner of justice. Once names of the accused are locked in, “never to be removed from the public domain”, the real scam begins. Many start an email campaign warning the accused that their company name or personal name may on the verge of “irreparable damage if you don’t act now!” For a small fee, they guarantee to bury or remove all negative information for a price. Hmmm, how convenient for them. The ole’ scammers scam. I hope all the class action law suits against these sites sort out the honest truth.

Are Some Inventors Temporarily Insane?

Lets discuss the “temporarily insane”.  That’s something I and most inventors have fallen victim to at one time or another. We love, love, love our own ideas and when we put money into them, the emotional connection borders on worship. (You know it’s true.) When others don’t value it or recognize it’s splendor, that makes no logical sense. Snap. Temporary insanity begins. It happens all the time and now there’s an internet where people can post…. WHAT? Anything, anytime, as anyone. Bottom line…. my grandma used to tell me to have Horse Sense? I’m not sure really how much sense that actually is, but if a company wants money to provide a service for your great new product and has no current product success stories, you might want to reconsider. It may be as simple as that.

Whatever you do you can count on me to tell you the truth, as my experience sees it. I’ll be candid and direct. You won’t always like my advice.

The Truth Hurts!

When you spend money on an invention, it’s a high risk, high return play. Most inventions fail. Most patents don’t produce a financial gain. Never spend more then you can afford to lose and realize sometimes it does take money, to make money. Show some Horse Sense about it. Whether you’re an independent inventor or a big company, the game is the same. Find and/or develop a product mass market consumers buy and get a small piece of the upside.

If you’re a fair minded, reasonable inventor, call or write me anytime. I value long term, honest relationships with real people. I hope we get lucky on a product together. If not, I guess I’ll skim past your posts online (whoever you are) and not let the door hit me in the back.

Onward & Upward,

Carrie Jeske

Related:  A Tale of Three ASOTV Licensing Discussions

Related:  Licensing – The Other Side Of The Table

RipOff Report Sept 23, 2016 Update

What a racket RipOff Report has going.  They post anonymous slander, then sell services to remove it.   Seriously, can a RipOff Report be posted on them?

From: RipOff Report – IMPORORTANT ANNOUNCEMENT <ripoffreportremovalservice@hotmail.com>
Organization: Ripoff Report Removal
Reply-To: “ripoffreportremovalservice@hotmail.com” <ripoffreportremovalservice@hotmail.com>
Date: Thursday, September 22, 2016 at 10:39 PM
To: Carrie Jeske <Carrie@willitlaunch.com>
Subject: A NEW Effective Way to REMOVE Your Ripoff Report

IMPORTANT ANNOUNCEMENT ABOUT RIPOFF REPORT

There is a NEW WAY to REMOVE Your Ripoff Report and

to STOP it doing any more damage to your Reputation!

 Anyone who has a Ripoff report knows that it can truly damage your reputation so it needs to be removed FAST!

We can remove your Ripoff report from the search engines using a NEW METHOD that we have perfected that can effectively remove your Ripoff report.

What is more you can have it done without any large outlay at the beginning of the service!

and

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This new method means that you can start to have your Ripoff report removed from the search engines

and to begin to restore your reputation today!

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This is a B2B communication for anyone who has a Ripoff report. If this is sent in error please accept our apologies

The post Complaints, Reviews, Common Sense with Carrie Jeske appeared first on Inventive Ideas, LLC.

So many inventors spend hours of time, money and energy worrying about the wrong things.     

I’m talking about Manufacturing, Warehousing and Order Fulfillment. 

 To launch a new product successfully these things are important.

However, they are not the most important considerations and often take care of themselves once you have a product consumers want to buy.

Winning As Seen On TV (ASOTV) products are not rocket science.  The materials and components tend to be simple.  This makes making molds and product design much faster.   In addition, the relationships between manufacture and marketer are long standing and maximize speed.

Materials management and economies of scale is easy.    Inventors need not worry about the production of the product, unless they want to.

Likewise, warehousing is not an issue.   Our partners, strategic allies and service providers have all the space needed and are well equipped to handle storage, as well as just in time inventory demands.     Order fulfillment is handled by professional and reputable partners who are fully equipped to take and manage millions of products a year, both direct to consumer and wholesale to mass market retailers such as Walmart, CVS, Walgreens, Bed, Bath & Beyond and more.

Dont Waste Time On Manufacturing!

Inventors often waste valuable time and energy pouring over the methods and cost of manufacturing, warehousing and order fulfillment.  

When done right, the costs of these important steps is a zero sum expenses since consumer purchases, along with shipping and handling costs are covered with each order taken. 

Plus, for products in the As Seen On TV category run in short form (120 second) tv commercials.

The retail price point is rarely over $39.95 so a quick look at materials from an experienced eye can usually ballpark costs quickly.

What inventors should spend the majority of their time, energy, talent and money on, is coming up with a solid marketing pitch. Really taking time to gain critical product feedback from non biased consumers and working to narrow exclusive benefits that spark a purchase is the second most important task of the inventor.  

Of course, the first is actually inventing the product, but that’s debatable since good marketing has skyrocketed.

Many products otherwise sitting with average sales on store shelves and in catalogs.    

Consider Magic Mesh, a product selling in Australian direct mail catalogs.

For two years prier to Will It Launch discovering the magic of the magnetic click, click, click to ignite consumer orders.  

Even today, with knock-offs everywhere, the product continues to break records. 

In the ASOTV category, the inventor goal is a successful market viability test.    Finding a product that solves a problem consumers are willing to pay to solve takes creativity.    Discovering a “Wow” factor or creating something visually appealing that inspires interest is the goal.  

 The more the inventor can do to learn these techniques and add sizzle to their pitch, the better.    Get that right, and everything else will take care of itself.

See you on the shelves,

Carrie Jeske

www.WillItLaunch.com

©2015 Jeske.   All rights reserved.  For reprint rights contact Carrie Jeske at carrie@inventiveideas.com

The post Don’t Worry About The Wrong Things (manufacturing, warehouse, order fulfillment) appeared first on Inventive Ideas, LLC.