Detailed Product Feedback 2012 « Inventive Ideas, LLC

Product Feedback.

Product Feedback.

The goal of publishing this list is to main confidentiality regarding the specifics of the concept, while seeking to educate inventors with understanding of feedback results.

In addition, publishing this list insures accountability and transparency, without a negative impact on competitive advantage.

PRODUCT NAME

FEEDBACK

 Tray N Play

how does it strap.  PDF unclear when enlarged and too small to view in Gmail.

 Magic Grease Container

need more info – photos

 Super Fish Scaler

less than 5% scale.  Most people filet now.

 FAIXA PARA PEDESTRES REMOVIVEL

not for US TV

 Mother’s Hand Headrest

liability concerns

 odor toilet system

too many toilet products on market.  Not unique enough.

 EZ Lift Deluxe

a zillion of these out there.

Sadeghi

no photos.  We couldn’t get a good feel for what the product was.

 Dynamic Speed compass

no photos.  We couldn’t get a good feel for what the product was.

 Can The Barking Dog

Too similar to Telebrands one.

 Umbrella/Slicker

umbrellas bomb on DRTV

 LeanLever

passed.  Tested and failed.

 Air Injection Engine

Not ASOTV

 SyncOrbit push –ups

too crowded of category.

 Hair Care Hideaway

good concept.  Install too much trouble.

Poop Scoop

not enough info

 Fancy bottle opener

no photos

 Hide-away plunger

too common.

 ezShade

not big enough market for TV,

 The Burger Buddy Fat Reducer

been tested already.  Pass.

 Jon Corral

organize good, but this one isn’t unique enough

 Girlease Ultimate Bra Liner

problem too small for mass market

 Perfect Album

been done by Media Corp and Telebrands and bombed.

 Super Fish Scaler

Duplicate

 Knockout Abs(R)

who produced the spot?  Who did you buy media from?  What were your CPO and MER numbers and CPC?   Can I see media report?   3/8 his spot was good and they don’t think it will work.   A better commercial usually doesn’t solve the problem.  The creative was fine.

 the SLIP System

too specialized. Hunting.

Vanity Mirror

look at further.  3/8 evaluating the COGS.  Need a few more weeks.  4/19 – Passed.  Shipping & Cogs too high.

 Connectz

fashion is tough

 PAINT PORTER

okay category if it’s truly unique and saves time and money.   Not enough benefit as only ergonomic – too average home owner.  Maybe B@B

 BUNCHEES Baby Bottle Bibs

too limited market.  Baby only.

three in system -explained

unclear. No photos.

 Sofa Goalie

tested a similar concept that bombed.   They love the concept and would be all over it had they not had previous experience.

 Jon Corral

too narrow

 Visual Pot

benefits to mass market not enough.  Too specialized. Educational doesn’t sell as much as fun on DRTV

The Tennis Watch

too limited of a market

ArNeu Pain Releasing Cream

not different enough from other competing products.

Plant Me First

topsy trurvy owns it.

The Tuckaroo Baby Bib

too crowded of a market.  Cute kid.

LOWER BACK SPINAL SUPPORT

no

Ez cut gift wrap dispenser

no

All Green Magic Grow

 want before and after. Any third party testing.  Does it work on grass.  Does it bring it back to life.  On grass killed by dog pee. Have him come in.  3/6 – Pass.  Not enough WOW factor or Problem/Solution.

3) sweatshirt w/ Mittens

like the sweater/hoodie concept 3/6 in PD not traditional ASOTV.   1 SKU – Now sizes/colors, etc.  Like concept.  Has a utility patent.  Working with Allstar.  Still Working.  Would be a great fit for a brand manufacture like Aeropostale, Buckle.  Maybe a better licensing opportunity.

 1) Kleenex Holder

not a fit

2) Laundry Separator

not a fit.

Stop the Pop – biscuit roll safety product

like this.    3/6  in PD still fighting over proof of concept.  May not have a big enough problem.  Has a champion.  4/19I  5-PD. finished product so it takes more time.  If it were finished, we’d shoot a commercial, but since it’s not it’s a slower go.  5-10 Steve is doing some product development on it.  They pay up to $1,000 hard cost.   I’ll ask Steve.

Fiberoptically

can you make it portable to fit on any guitar? 3/6 too small nitch.

The Universal Go Bag

passed on similar ideas.

Easy Clean Microfiber Blind Cleaner

in process now.  3/6 too many other similar function products.

Cage less Cage

feels inhuman.    What would Peta say?    Seems like the dog could move it.   Too Heavy to ship.

 BackTRAX

too many already on market

 Food and Beveage Locking Device(s)

not a big enough problem.  Too nichi

 EzFiller??? Working Title

no wow factor.  Low perceived value. Bottles should not be refilled.

 Jon Corral

similar products failed on DRTV

 Soap Cabana

other similar products like patches. Maybe low priced catalog product.

 gyro push up

too many similar products.  Not unique enough.

 Bosu Buddy

like the concept. 4/19 no evidence to support that it’s better to sit on ball. PASS

don’t feel it’s a big enough problem

Gerldine Martinez

no name and link not working.   Resubmit.

Sensor Base Vehicle Horn

too much liability.  Too much info.

Cookware hanger for cabinets

like it.  Kitchen reorganization. 4/19 – fits most of criteria.  Pass because you lose cabinet space.  Not targeted to our demographic.  Lower income target.

Baxaver

not a fit

KC Potty Training Rewards

no potty stuff now

FLip Slip

pass. Can buy in Walgreens now.  Too late stage

SterileWrite Pen Sanitation Device

germ products don’t sell on DRTV

Cancer Doll

DeSpinZer for Gift Wrapping

in the mix. 4/19 Inventor redoing prototype design. 5-10 Waiting on Lloyd getting a corrugated model.   Agreed to test (web test or tv test)

unclear

already

double submission

liability issues

child neck brace

double submission

 Bath Pearls

worth a look if it works;  what is cost per bath?

 Photon Tiger

lighting is a tough category; crowded category

 Refresh-a-Baby

too niche.  Hard tv category.

 The Snap Wrap

tried already; does not work on TV

 Groomstik

like the product;  needs new name to be more descriptive 5-10 trying to convince him to do TV. Speaking with Earl.  Carrie to follow up.

 Jon Corral

Pass; already exists

 Cool Cushion

Pass; not unique

 Aqua Palette

Pass; cool product but not for TV direct response

 The Kangaroo Blanket

Too niche a category.

 Jon Corral ID 268

Pass; just bombed on blankets; hard to follow Snuggie

 Jon Corral ID 276

like the concept; don’t know the history of the coffee market; investigate further 5-10 pass/ similar item

 NO Sounds Sleep System

Pass

 Hattrick (tm applied for)

Pass

 Cup Caddie

Pass; already tested

 The Perfect Cake Pan Stand

Cool; decided to investigate further to see how unique it is 5-10 might have fallen through. It’s being shopped by DRTV. On the fence.

 Strong Jaw Crushing PEW400x600

Pass; industrial product

 Kineti-Go Magnetic Hockey/ Shuffleboard

Pass; too big; too expensive

My Write Right Pen

Pass. Use a smartphone.

Clean Screen Air Filtration System

Not a TV product

Shoe Bag

Pass; product too big; too niche

Topcat Fishing Tackle

Pass; not sure what the benefit is.  Too niche for TV.

Lite weights

Pass

The Cone Caddy

Pass

New Function Garment

Pass; high fashion; not our category

The Rolly Bowl

Like the idea; look at further 5-10 pass not unique enough. Gyro bowl already there.

Ironing Accessory

Pass; not understandable

FlexPan for Bacon

Take a look at other options.  Not sure it’s a big enough problem. 5-10 they have a similar product ready to test that they think is better.

Shoo Bee Outdoor Bee and Fly Repellent

Pass; category too crowded

Incredible Ice

Take a look at; see if any history

Porta-Ware

Pass

Foot brush

Pass; already in marketplace

Shower size

Pass; liability too great

No Pain Stain for Wood

Looking into it.  Not convinced of the problem. Pass

Snap it Eye Glass Repair Kit

move to next step to review. Tested & failed

 Ergo knife

 The 2 N 1 Bath Caddy

 Gift-It

 TriFolder

 Herb Wonder

 Geraldine Martinez

 Excel Key Clip

 The Disk Whiz ™

 Locker Party!

 Vehicle Emergency Sign

 Wipe Aide, the

Vehicle emergency sign

Back Support Crutch

have him make a home video w/ explanation for use and benefits by a doctor.

Excel Key Clip

Zip Eze Shower Curtain Liner

renewal of energy

BUG LIGHT

FAB Light

Lighting is a good category in DRTV.   Motion activated should be described.

Wrapsedy

Carrie submitting – relook

HONEY CHEWING TOFFEE.

not an an ASOTV product

STEEMEE WONDER

Food items sell well.  Does it make you hungry?   Didn’t make us  hungry enough.

Easy Pot System

Video Link in Gmail      http://youtu.be/P2oeQzI2B3E   Digging up is a pain.  FU more

Steam Cooker with Multiple Steam Sources

not diff enough.

Zigzag Calendar

too hard to understand

Tushy Buddy

not a big enough problem solved.   Still considering.

The Diaper Jet

too niche

not an ASOTV product

High End Ready to Wear Concealable Body Armor

not dr-tv

Hang Time

been done

Jeweler in the Dishwasher Basket

no nice rings in dishwasher.  Inventor Rebuttal – take a 2nd look.   Didn’t pass committee 2.

expandable cup holder

no DRTV magic.  Good concept.  Needs more value.  Look at prototype as upscale.  Not stand alone item.  Maybe add on down the road.

RotoPet Brush

Swiss army approach doesn’t work in DRTV

Wipe Aide

no toilet stuff

MultiPour

not enough problem solution for mass

Folding reach extender

hardware is not a hotter category.   Can it beat the others.    Still considering.  Two hands vs 1 not as good.

The Spifork(R)

utensils don’t do well

Germ Geek

nothing negative

Smart Spray

too expensive

Electric Generator

not dr-tv

The Burger Buddy

been done.  Requested 2nd Look. Sent email.

Vehicle Emergency Signs

safety doesn’t sell

Ladder Caddie

not a big enough problem

Pet Feeder

too many on market

Saddle Saucer

people have dishes already.  Not unique.

Tushy Buddy

double

Rear View Mirror

been done before

The Amazing Wallee Clip

already tested a better one

Child Belt

kid products too niche.  Liability concerns

High Chair

Too niche.

Toothbrush

not unique enough.  Too niche.

Potty

no potty stuff

Hook for keys

already tested.

Tent

camping not a good selling category.

Micro-purse

not fashionable

Hybrid Aircraft

not ASOTV

Architectural fence

Not ASOTV

Trouble – Resubmit for next month

Trouble – Resubmit for next month

Trouble – Resubmit for next month

The Showerhead Shiner

Not unique enough.  Not a problem people will pay to solve.

Restore Your landscape Colors

Tried and failed on TV.

EZ-Com

Not a current trend.  Tough to get 19.95

myWARE CADDY

germs don’t sell on TV.  Maybe rest.

myWARE CADDY

Duplicate

 Accelerator Locking System for 2&3 Wheeler

not for TV

 Condiment Caddy

don’t understand problem.

 Spud & Scrub

Not unique enough for TV

 Spud & Scrub

Duplicate

 Pet travel anchor 360EZ

Move to 2nd Committee.

 Hair Band Accentuater

Move to 2nd Committee.

 Perfect Nails

Move to 2nd Committee.

 Tushy Buddy

Moved to 2nd Committee last month.

 Noz Pax

not unique enough

Tushy Buddy

Duplicate from last month

 Snap Wrap

Not unique enough for TV

 Retractable Hoop/Hail protection Garden Extender

Problem not large enough for TV

 Weargard Patches

Move to 2nd Committee.

 bike trailer for power wheels/perego

not a TV product.

Mask Box

not a big enough problem.

 Grab N Bag

tested and failed.

 In-Home Cat and Small Dog Scale

Submission unclear.  Add photos or video.

 slick

needs a video eto explain value.

Fire Ant Eater

Not large enough market for ASOTV.

Gasoline Tiller

Not a ASOTV price point.

Puzzel Banner Gift Box

Not enough WOW for TV

Hoop/Green house

Idea benefits unclear.  Add photos or video

satellites shade

Idea benefits unclear.  Add photos or video

THROWAWAYZ

potty and personal protection items don’t sell well.

Large Plant Soil Saver

better solution to not overwatering already sold of TV.

Product Saver

Already tested and failed on TV.

Bling Sling

Move to 2nd Committee.  Not enough Wow maybe.

Soft Safe

preventative/negative.  Not Wow enough.

 Doodle Box

not enough “wow” factor.

 Multipurpose Paint Scraper

market seems limited to avid painters only.

 SHIELD

Not reviewed.  Photo would not open.  Resubmit home made video please.

 The Weed less Garden

not a big enough problem.  Other solutions.

 The Germ Bomb

seems too odd to work

 hogskinz

market too limited for TV distribution.

 Easy hanger

No photo or video so it’s hard to image. Cobble together an “Inventor Concept” prototype and resubmit photo or video with problem / product / benefit .

 The Shield

duplicate

 YonyBell

Not presented well.  Try making a home made video and resubmit.

 Pocket Towel

too fad like.  Not big enough problem

 Pet Owners Repair Kit

not a big enough “wow” factor.

 Shamerrific Cleaning Products

considered last year.  Taking a second look.

 Lid Indication Labeling System

too many competing products

 The Creative Sprinkler

parts too expensive for ASOTV.

 Twist Bucket

not enough value

 AnyMinder

less expensive, more common products do the same thing and are portable.

 Divot Caddy

too narrow market for ASOTV

 Greenhouse Monitor & Controller

too complicated for TV.  Parts too expensive for TV

 Fasten-Mating Socks

no

 Chillow Cooling Sleep Pad

too many competing products on TV

 Flirty Tail

too many competing products on TV

 Precision Ruler

not a big enough need.

Under The Covers

Not reviewed.   Please resubmit.

Lipstick Safe

other products out there. Doubt it works.  Maybe resubmit with video proof and more value of why it’s better  than other products already on market.

Double Disosal Stopper

no “wow” factor.

Catmas Tree

too seasonal

Peephole Shocker

too novelty

Lazy-Susan Organizer

Not reviewed.  Product too hard to find Buried in a mass website.

DumBottle

not big enough “wow” factor for TV

Stand Tall

interested.  Moving to 2nd review.

Paint Scrapper

duplicate

Envelope System

interested.  Moving to 2nd review.

Fire Ant Eater

too narrow of a market.  Too geographic.