The goal is low cost, high return inventing sequence. The As Seen On TV (ASOTV) industry is always the fastest, most financially rewarding option, when consumers respond. If ASOTV won’t fly (meaning no one will fully fund your idea and […]
7 Ways to Beat Product Knock Offs Carrie Jeske is a Direct Licensee, Licensing Agent & Product Scout Team Founder We live in a fast moving, quick changing world. The opportunity for independent inventors has never been greater. The risks never more […]
Inventing Home Run or Single Income Product? As Seen On TV Invention Process 1) Make a working prototype. 2) Make a short demo video and post “unlisted” on YouTube. 3) Submit the link to me, as a “First Look” sneak […]
Complaints, Reviews, Common Sense with Carrie Jeske I’m amazed at how many people believe complaints, reviews or complements they read online. It’s marketing, you know? Remember when people used to think what they read in newspapers and magazines and saw […]
Product Competition In today’s world, there is so much competition for the consumer dollar. People have many choices about where and how to spend their money. Getting them to put it on an inventor product takes marketing skill and […]
ASOTV Licensing Today (about 3 years ago) was an interesting day in ASOTV licensing. Those of you who know me realize my heart is the educate and inspire inventors to create great new products that can be licensed into the […]
So many inventors spend hours of time, money and energy worrying about the wrong things. I’m talking about Manufacturing, Warehousing and Order Fulfillment. To launch a new product successfully these things are important. However, they are not the […]
DRTV Licensing Step One – Carrie Jeske As Seen On TV (ASOTV) The fastest, least expensive way an inventor can make money on an idea. The royalties paid are huge, the product development cycle fast and the life cycle short. So […]
Do It Yourself (DIY) or hire a professional licensing agent to secure an agreement and negotiate terms. By David Koehser, attorney with comments by Carrie Jeske of Inventive Ideas. A licensor who does not want to spend time identifying and […]